Halo Effect: Why We Judge a Book by Its Cover

Even though we may consider ourselves logical and rational, it appears we are easily biased by a single incident or individual characteristic (Nicolau, Mellinas, & Martín, 2022).
The ‘halo effect’ recognizes that scoring someone or something highly on one aspect influences our overall perception, positively or negatively. For example, if we perceive the café’s barista as attractive, we may not notice the cold coffee (Batres & Shiramizu, 2023).
The impact of the halo effect is important, potentially influencing the connections we form, consumer behavior, financial markets, and even the justice system.
This article explores the nature of the ‘halo effect’ and how we can minimize its effects.
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